Graphic Analog Silver

The Robot Watch Analog is part of the Graphic model range of the Czech watch brand, which pays tribute to graphic design. Reference 2202ST01 has a stainless steel case and a Silver dial. The original concept of the dial and hands is the work of Radek Sidun, a leading Czech typographer who conceived his design as an amalgam of several inspiring sources from the 1970s. Although the ANALOG model is classically handed, at first glance it humorously resembles a digital mechanical watch from before the advent of diode and crystal displays. Another source of inspiration Radek Sidun drew on is the remarkable Czech story of the company Elektročas/Pragotron which became one of the pioneers of flip clocks and information boards with printed flip plates many may still remember from train stations, airports and the Prague underground.